The objective of the scheme is to maximize export earnings by enhancing the market share of value-added coffees as Made in India Brand and high value differentiated green coffees in important high value far-off markets.
To enhance quality of coffee product and achieve value addition through roasting, grinding and packaging which will result in boosting domestic coffee consumption and entrepreneurship in the coffee sector.
To portray core strength of Indian Coffee to create a premium positioning in the global and domestic market by highlighting the uniqueness of Coffees of India